Scripps Turns Women’s Sports Into a FAST Channel With Clear Revenue Potential
Scripps is converting its women’s sports rights portfolio into a free ad-supported streaming television channel, creating a new distribution layer with built-in advertising upside. The move signals how leagues and media companies are increasingly using women’s sports not just to reach audiences, but to build more efficient, scalable businesses.
Scripps Sports is making a more aggressive play in streaming by launching a free ad-supported television (FAST) channel built around women’s sports in the United States. The new service, Scripps Sports Network, is designed to turn an existing rights portfolio into a always-on distribution platform and a more scalable advertising product.
The channel is expected to carry more than 100 live games in 2026, with programming from the Professional Women’s Hockey League, National Women’s Soccer League and Major League Volleyball. It will also include more than 100 hours of non-live Women’s National Basketball Association content this year, along with additional programming from Scripps’ local rights deals involving both men’s and women’s teams.
That programming mix is strategically important. By combining live events with original series, documentaries and sports talk, Scripps can keep audiences engaged between major games while expanding the ad inventory available to brands. The channel is set to debut on March 24 across major FAST platforms, with State Farm already secured as a founding advertising partner.
The launch reflects a broader shift in Scripps’ sports strategy, which has been built around a mix of local and national rights. Women’s sports now sit at the center of that portfolio, as leagues such as the WNBA and NWSL increasingly view Scripps as a distribution partner capable of reaching female audiences at scale.
For Scripps, the FAST channel is more than a new place to air games. It is a monetization engine designed to generate additional value from rights already in hand, widen reach without the cost burden of traditional linear expansion and create a dedicated destination for advertisers seeking access to one of the fastest-growing segments in sports media.
In a fragmented streaming market, a women’s sports-focused FAST channel gives Scripps a differentiated product with meaningful commercial upside. It also strengthens league relationships, offers brands a premium association and helps position women’s sports as a more durable media category with long-term business potential.
Why It Matters
Scripps is converting its women’s sports rights portfolio into a free ad-supported streaming television channel, creating a new distribution layer with built-in advertising upside. The move signals how leagues and media companies are increasingly using women’s sports not just to reach audiences, but to build more efficient, scalable businesses.
Content Package
Scripps is launching Scripps Sports Network, a free FAST channel built around women’s sports—aiming for 100+ live games in 2026 and 100+ hours of WNBA non-live programming. State Farm signs on. March 24 debut.
#ScrippsSports#FAST#WomensSports
Scripps is making a decisive move into the streaming era with the launch of Scripps Sports Network, a free ad-supported TV (FAST) channel centered on women’s sports in the U.S. Why it matters: - Turning rights into a year-round asset: Rather than treating sports rights as one-off programming windows, Scripps is using its existing portfolio to create consistent distribution and advertising inventory. - A differentiated product in a crowded market: FAST is growing, but many options blur together. A women’s-sports-focused channel offers clearer audience identity and a stronger pitch to advertisers seeking female audiences at scale. - Beyond live: The schedule isn’t limited to games. With original series, documentaries, and sports talk, Scripps is building retention and ad opportunities outside live event spikes. What to expect: - More than 100 live games in 2026, spanning the PWHL, NWSL, and Major League Volleyball. - Over 100 hours of WNBA non-live programming this year. - A March 24 launch across major FAST platforms, with State Farm as a founding advertising partner. Strategic signal: This launch reflects a broader shift for Scripps’ sports division—focused on both local and national rights and increasingly anchored by women’s leagues. As streaming fragmentation continues to reshape how fans discover and consume sports, FAST provides a lower-friction entry point for viewers, while helping rights holders monetize more efficiently without the cost burden of traditional linear expansion. Bottom line: Scripps isn’t just extending its programming—it’s building a dedicated destination for advertisers and fans around one of the fastest-rising segments in sports media. #SportsMedia #WomenInSports #FASTChannel #StreamingStrategy #AdTech
#ScrippsSports#FAST#WomensSports
🚀 New FAST channel alert: Scripps Sports Network launches Mar 24 with women’s sports at the center—100+ live games (2026) + WNBA programming + originals. State Farm joins as founding partner. 📺✨ #FAST #WomensSports #SportsMedia #NWSL #WNBA #PWHL #Volleyball #Streaming
#ScrippsSports#FAST#WomensSports
Scripps is betting big on women’s sports with the launch of Scripps Sports Network, a free FAST channel debuting March 24. The channel will feature 100+ live games in 2026 across leagues including the PWHL, NWSL and Major League Volleyball, plus WNBA programming and original shows. State Farm is coming on board as a founding ad partner.
#ScrippsSports#FAST#WomensSports
Scripps just dropped a major streaming-era move 👀 On March 24, they’re launching a FREE FAST channel—Scripps Sports Network—built around women’s sports. Expect more than 100 live games in 2026 across the PWHL, NWSL, and Major League Volleyball. Plus, 100+ hours of WNBA programming this year, and original series + sports talk to keep fans watching beyond game time. And yes—State Farm is a founding advertising partner. So what does this mean? Rights monetization gets smarter, distribution gets wider, and advertisers get a direct line to a fast-growing audience. Women’s sports are becoming the content strategy—are you watching?
#ScrippsSports#FAST#WomensSports
Scripps is going all-in on women’s sports with a new FREE FAST channel! 📺 Launching March 24, Scripps Sports Network will bring viewers year-round action—over 100 live games in 2026 across the PWHL, NWSL, and Major League Volleyball. This year alone, it’ll include 100+ hours of non-live WNBA programming, plus originals and sports talk. State Farm is signing on as a founding ad partner. In a fragmented streaming world, this is a smart play: turn existing rights into constant ad inventory—and give advertisers a clear, high-value audience. What league are you most excited to see? 👇
#ScrippsSports#FAST#WomensSports
Scripps is launching a free, ad-supported FAST channel built around women’s sports—aiming for 100+ live games in 2026 and more WNBA/NWSL/NWHL/volleyball content. State Farm is a founding partner. Big revenue upside. #sportsmedia
#SportsMedia#WomenInSports#FASTChannel
Scripps Sports is taking a sharper swing at streaming monetization with the launch of Scripps Sports Network—an ad-supported FAST channel centered on women’s sports in the U.S. Why it matters: this isn’t just a new destination for fans. It’s a strategy to convert an existing rights portfolio into continuous distribution and a more scalable advertising product. What’s launching and what’s coming • Scheduled for March 24 across major FAST platforms • Expected to feature 100+ live games in 2026, spanning the Professional Women’s Hockey League, NWSL, and Major League Volleyball • 100+ hours of non-live WNBA programming this year, plus additional content from Scripps’ local rights agreements (men’s and women’s) • State Farm signed as a founding advertising partner The core business logic In a fragmented streaming environment, FAST offers Scripps a differentiated proposition: a women’s-sports-first channel that can keep audiences engaged between marquee events through a mix of live games, original series, documentaries, and sports talk. That programming mix also expands advertiser inventory—creating a clearer path to real revenue upside than relying solely on event-based rights. Strategically, women’s sports now sit at the center of Scripps’ broader sports operation, which has been shaped by building national and local rights capabilities. As leagues like the WNBA and NWSL increasingly view Scripps as a distribution partner that can deliver female audiences at scale, this channel becomes a durable media business—not simply an outlet for programming. Bottom line Scripps’ FAST play is a monetization move: extract more value from rights it already owns, extend reach without the heavy cost structure of traditional linear expansion, and build an advertiser-friendly destination around one of the fastest-growing segments in sports media. What do you think: will women’s-sports-led FAST become the next big ad platform for sports—or will the category stay niche?
#SportsMedia#WomenInSports#FASTChannel
Scripps is launching a women’s-sports FAST channel on Mar 24—free + ad-supported! 🎥 100+ live games planned for 2026, WNBA/NWSL/NWHL/volleyball content, and State Farm onboard as a founding partner. 📈 #sportsmedia #womeninsports #fastchannel #streaming #sportsbusiness #nws l #wnba #sportsmarketing
#SportsMedia#WomenInSports#FASTChannel
Scripps is set to launch Scripps Sports Network, a free ad-supported FAST channel focused on women’s sports. The service debuts March 24 on major FAST platforms, with State Farm as a founding advertising partner. Expect 100+ live games in 2026 across leagues including the NWSL, women’s hockey and volleyball—plus 100+ hours of WNBA programming this year. The goal: turn existing rights into continuous distribution and scalable ad revenue.
#SportsMedia#WomenInSports#FASTChannel
Scripps just dropped a big streaming play: a free, ad-supported FAST channel built around women’s sports. It launches March 24. The plan? Over 100 live games in 2026, featuring leagues like the NWSL and women’s hockey and volleyball—plus tons of WNBA programming this year. And here’s the business twist: it’s not only about content. Scripps is using the channel to turn existing rights into continuous distribution and more ad inventory—without the heavy cost of traditional TV expansion. State Farm is even signed on as a founding partner. So the question is: will women’s sports FAST become the new ad hotspot? Follow for more sports media moves!
#SportsMedia#WomenInSports#FASTChannel
Scripps is launching a women’s-sports FAST channel—free and ad-supported—called Scripps Sports Network. Debuts March 24 on major FAST platforms. What’s the lineup? More than 100 live games expected in 2026, with coverage across the NWSL, women’s hockey, and Major League Volleyball, plus 100+ hours of WNBA programming this year. State Farm is already onboard as a founding advertising partner. The bigger story: Scripps isn’t just adding a channel—it’s monetizing an existing rights portfolio with continuous distribution and scalable ad inventory. In a crowded streaming world, this could be a smart way to build a dedicated destination for advertisers. What do you think—FAST is the future for women’s sports viewing?
#SportsMedia#WomenInSports#FASTChannel
